flavor of the month

flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and biology is just the flavor of the month, trust me!
See also: flavor, month, of
Farlex Dictionary of Idioms.

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of
Collins COBUILD Idioms Dictionary, 3rd ed.

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of
Farlex Partner Idioms Dictionary

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of
Farlex Partner Idioms Dictionary

flavor of the month

A briefly prominent or popular person, product, or trend. The term originated in the 1930s in the ice cream industry, where a particular flavor of ice cream was promoted each month. Since the late 1900s, it has been used ironically to comment on a short-lived success of some kind. For example, “Their new album is the flavor of the month, but I doubt that it’ll survive.”
See also: flavor, month, of
The Dictionary of Clichés by Christine Ammer
See also:
  • flavor of the week
  • flavour
  • flavour of the month
  • this, too, shall/will pass
  • flavor (something) with (something)
  • flavor food with
  • a fleeting glance
  • fleeting
  • fleeting glance
  • state of mind
References in periodicals archive
Instead of the executive spouting forth on whatever the flavor of the month is, have him or her answer some questions from employees.
Paying Peter without robbing Paul: is it possible to do an employee communication vehicle that can make both executives and rank-and-file employees happy? Absolutely
"The new toxic tort 'flavor of the month,' particularly in the real estate business, is mold," said Judy Roth, a partner at Manhattan's Phillips Nizer, LLP.
Mold: not just a household nuisance anymore
Good Times' Peanut Butter Frozen custard is the Colorado-based chain's Flavor of the Month for September.
Peanut Butter looking big this fall
If you're the flavor of the month, they don't really care about your sexuality.
Men with bounce
Making its second storybook appearance, Baskin-Robbins' November flavor of the month, Shrek'd-Out Chocolate Mint, was first introduced for the theatrical release of Shrek in May.
Baskin-Robbins in big Shrek's promotion
Can an artist be the flavor of the month more than 20 years into his career?
9 FOR '99