Axios also reported that publishers will need to have a 7.5 percent non-compliance threshold before their
ads are blocked.
TIME TO CLEAN UP: Google's new built-in ad blocker pushes publishers to create better ad experiences
There we found out that 83% of users agree it's just the obnoxious
ads they want to avoid, 77% want to filter rather than block.
Interview with: Tim Schumacher Chairman & Co-Founder, Eyeo GmbH
Improving the technology used to deliver
ads is one piece of that effort, but given data like that collected by The New York Times, it's an important one.
Building better ads: as the use of blocking technology accelerates, publishers are exploring ways to serve up ads users actually want to see
Expenditures on radio and magazine
ads also posted double-digit declines of 11.6 and 25.6 percent, respectively, to 137.0 billion and 303.4 billion yen.
Ad spending posts record fall in 2009
In Web-based
ads, though, the rules allow the required additional information to be located on a different page accessible via a link.
Is internet advertising different?
Google said Gadget
Ads offers non-traditional ad units with interactive, rich media capabilities, allowing advertisers to target audiences in a flexible, timely way via regular updates within the ad unit and enables users to engage with ad content in a manner that static
ads have previously not facilitated.
Google introduces new Gadget Ads interactive ad format
In an effort to compete, in 1999 the Perry Board of Education began running 30-second television
ads on the local NBC station.
Students wanted! As competition for students heats up, districts are turning to advertising--and are prospering
The daisy spot didn't just usher in an age of attack
ads. It ushered in an age of attacks on attack
ads, of pious lamentations that political discourse has gotten too shrill, too divisive, too partisan.
The positives of negative campaigning
The company offers permanent "pay-once-only"
ads that break the link between the ad price and the number of clicks per ad, thus eliminating the potential for click fraud.
MILLION DOLLAR CITY PAGES GOES ONLINE
We hypothesized that since recent self-reported tobacco use has declined substantially more than marijuana, anti-tobacco television
ads would produce higher favorable to unfavorable ratios of immediate post-viewing written comments about the
ads or the targeted substance.
National anti-marijuana ads compared to anti-tobacco ads: differences between immediate favorable and unfavorable post-viewing written comments
Any company that wants to buy
ads in Latin America needs to understand this difference, says Gabriela Broca, the vice president of corporate sales for Televisa in Mexico.
This space available: as competition heats up, so do advertising budgets across Latin America
I was bewildered by the rationale that they were controversial or advocacy
ads. They're a welcome to all, and that hardly seems controversial.
One church's crusade: United Church of Christ president John Thomas's message of inclusion is getting out without help from CBS or NBC
If you Live in the Austin, TX area and haven't been exposed to the
ads touting St.
Does this campaign work? St. Edward's University's (TX) "Learn to Think" campaign is expected to continue to boost enrollment and inspire alumni, staff, and faculty giving
And in March and April, these groups spent a chunk of the money on issue
ads attacking Bush, just as Bush was spending $50 million from his campaign war chest to attack Kerry.
Bush's secret stash: why the GOP war chest is even bigger than you think
Prices for
ads start at $125 for 14 days compared to a five-line Sunday newspaper ad averaging $250.
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