hype something up

hype up

1. To publicize someone or something in an aggressive, possibly unwarranted, manner. A noun or pronoun can be used between "hype" and "up." All those commercials hyped the movie up way too much—I have no interest in seeing it now.
2. To cause someone to become extremely excited. A noun or pronoun can be used between "hype" and "up." Loud music hypes up the team before a game.
See also: hype, up
Farlex Dictionary of Idioms.

hype something up

tv. to overpraise something; to propagandize something. They hyped it up too much.
See also: hype, something, up
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions
See also:
  • not do (someone or oneself) any favors
  • rescue from
  • rescue from (someone or something)
  • identify with
  • attune to
  • ask back
  • orient
  • orient to
  • orient to (something)
  • involved with