The growing need for identifying the right
influencers is increasing the demand for
influencer marketing platform solutions.
Global Influencer Marketing Platform Market to Reach $26.4 Billion by 2025
"BFY Capital is a disruptor in the consumer products investment industry and we are delighted to partner with them to deliver our world-class
influencer marketing technology to the portfolio of brands they support," said Jamie Reardon, CEO and co-founder of Find Your Influence.
Find Your Influence and BFY Capital Announce Marketing Alliance
Marc Pritchard, chief brand officer for Procter & Gamble, said many of these platforms have stepped up to take part in the fight against
influencer fraud.
Fighting Influencer Fraud: WHAT BRANDS DO TO AVOID A BILLION-DOLLAR HEADACHE
For marketers investing in
influencer content, here are three superior metrics to focus on:
What's not to like
Influencer fraud, in which celebrities acquire fake followers to create fake personas on platforms such as Instagram to inflate their fan base, is expected to cost businesses $1.3 billion (SR4.8 billion) this year, according to research from cybersecurity firm Cheq.
What price social media influence?
Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC) of the American University in Dubai (AUD), the programme seeks to train Arab social media
influencers in strategic communications and enable them to produce effective content on social media platforms.
Dubai social media influencer diploma course to start on September 8
According to an article posted by Associations Now magazine senior editor Tim Ebner,
influencers on social media do not always have millions of followers.
Micro-influencers for associations?
Its own survey of gen Z and millennial social media users demonstrated perfectly the potential - and potential pitfalls - in working with a CGI
influencer.
The rise of the CGI Instagram celebrity; Being human is no longer a prerequisite for being an Instagram star. CGI characters are gaining millions of followers as well as brand deals - can fmcg tap in?
I can say that I, alongside people like Olorisupergal, Demola Expoze and a few other people were the first generation of
influencers in Nigeria so we faced a lot of challenges which some of the new generation
influencers nowadays are not facing because some people have paved the way.
Why I Am Writing A Book Of Poems
The same study found that the majority of brands spent between $25,000 and $100,000 on
influencer marketing in 2017.
Moroccan Ihssane Benalluch Among the Highest-Paid Influencers
According to BEN, its "AI solution is also being used to keep an eye out for
influencer fraud, ensuring that the content aligns with a brand's values and guidelines and meets all regulations.
Philo: Growing Influence With BEN
How INCA addresses content marketing challenges in Philippines !-- -- (Philstar.com) - June 21, 2019 - 10:00am MANILA, Philippines
Influencer and content marketing is fast-growing, with marketers continuously increasing investments globally.
How INCA addresses content marketing challenges in Philippines
'It's no longer enough to look at an
influencer's follower count, likes, or comments - these metrics are too easily faked,' said Mark Patterson, CEO GroupM Asia Pacific.
Media advertising agency GroupM changes content marketing landscape with launch of INCA
Some of the records even had the net worth of
influencer accounts and the location of the accounts.
Indian firm leaks data of 49m instagram influencers
The surge in the use of the hashtag comes amid a crackdown on
influencer marketing by watchdog the Competition and Markets Authority (CMA).
Use of #ad doubles in a year amid crackdown on influencer marketing