Gen X

Related to Gen X: Generations

Gen X

An abbreviation of "Generation X," a nickname for the generation of people born roughly between 1965 and 1980, between baby boomers and millennials. The name comes from the title of Douglas Coupland's 1991 novel Generation X: Tales for an Accelerated Culture. I know it's hard for you to fathom growing up without the Internet, but that's what we members of Gen X did.
See also: Gen

Generation X

A nickname for the generation of people born roughly between 1965 and 1980, between baby boomers and millennials. The name comes from the title of Douglas Coupland's 1991 novel Generation X: Tales for an Accelerated Culture. I know it's hard for you to fathom, but all of us in Generation X had to grow up without the Internet.
See also: generation
Farlex Dictionary of Idioms.
See also:
  • Generation X
  • Generation Xer
  • er
  • Gen Xer
  • Xer
  • millennial
  • xennial
  • Thatcher's children
  • millennial pink
  • bo
References in periodicals archive
The question is, why don't brands seem to care about Gen X? As it turns out, there are several reasons.
The invisible generation
"Gen X hasn't seen the income growth in proportion to inflation the way that the previous generations have seen, so their dollar is worth less than it was in their parents' time.
All in all is all we are: Gen X experiences middle age
Gen X largely consists of families with children, breadwinners approaching prime earning years, and those tasked with caring for aged parents, which positions them as the model candidates for life insurance.
Life insurers should cast the net wider for Gen Xers
Gen Y 17% Gen X 10% Baby Boomers 10% Seniors 11% Have you used a call center five or more times in the past month?
Fiserv: Gen Y values mobile but still visits branches
Gen X saw their parents get laid off or face job insecurity.
Leveraging generational work styles to meet business
Depending on the type and level of the course, it can bring Boomers, Gen X, and Gen Y together in an arena where, in order to be successful, they must work cooperatively and respect each other's differences.
Training the multigenerational workforce
Gen X also sells shoes, makeup, luggage and other items.
Gen X Clothing to dress former craft store site
Explaining their decade-long transition from trendsetters to cinematic authorities, Hanson catalogues "the myriad ways in which Gen X filmmakers illustrate their roles and society." He succeeds admirably by mixing social and cinematic history.
Peter Hanson. The Cinema of Generation X: A Critical Study
This could mean Generation Y will be ready for the leisure products market a bit earlier than Generation X was--something that might offset Gen X's small size and limited marketing potential, says Marconi.
Coming of age: like boomers, Millennials offer a return to value-oriented buying. (What makes customers tick: generational profiles)
Today's incredibly media-savvy Gen X and Gen Y consumers are tough customers when it comes to marketing.
TARGET: GENS X AND Y
Jonathan Bond, co-founder of Kirshenbaum Bond & Partners, feels the term Gen X lacks merit, considering people of this age always have been idealists.
'X' marked by boutiques; cynical demographic a tough sell for ad agencies
With images of chaos dominating Gen X's cultural expression, it is easy to think of the generation as one with few common experiences.
Policy leadership, gen x style
However, many believe Gen X includes those born between 1961 and 1978.
Talking 'bout my generation
Unlike boomers, who had the good fortune to live through years of strong market performance, Xers experienced a tech boom followed by a tech bust, followed in turn by a real estate boom and then a worldwide financial crash, points out Kitces, the co-founder of XY Planning Network, an organization of fee-only advisors who specialize in Gen X and millennial clients.
Thinking Gen X: An Overdue Look at an Overlooked Generation
Gen X's new tribe leader may want to watch her back.
'Survivor' Season 33, Episode 4 Spoilers