give (something) full play

give (something) full play

To develop something completely. That's a good concept, and I think we should give it full play in our new ad campaign.
See also: full, give, play
Farlex Dictionary of Idioms.
See also:
  • allow (something) full play
  • chock
  • chock full of
  • chock full of (something)
  • full to the brim
  • full to the gills
  • full circle, come
  • full of years
  • be full of beans
  • glass